Poznań Media Expo
next edition: 10-12.03.2010
THE LARGEST GATHERING OF TV PEOPLE EVER!
summary
This long-awaited first edition of POZNAŃ MEDIA EXPO is now over. During the three days, guests could count on exhibitors showing an interesting range of products and solutions, and an opportunity was also provided to meet market regulators. The fair attracted nearly 2,500 visitors. The programme of events offered by organisers was very popular with the visitors, and so were the 4K cinema zone and the productions screened by the Polish Chamber of Audiovisual Producers.
EXHIBITORS
There were more than 35 exhibitors from Italy, Germany, Lithuania, Sweden and Poland at Poznań Media Expo. In the area of almost 5,000 square meters they displayed their latest equipment and presented a number of new technological and programme solutions for the TV industry. There was an interesting stand from FERGUSON which offers digital receivers for terrestrial, cable and satellite TV, DVD players and home cinema systems. MEDIA GROUP PEGAZ took 300 sq m of exhibition space to show an interesting range of technical services for the media, including a mobile HD/SD outside broadcasting and production truck, lighting equipment, sound systems, film cameras, screens, remote systems and audio consoles to name but a few. We should also appreciate TVC's interesting offer which included the DSNG mobile station displayed at the company's stand.
Interesting PROGRAMME of events
The fair offered not only the exhibitors' stands, but also numerous other attractions and an interesting programme of accompanying events.
Polish cinema productions presented by the Polish Chamber of Audiovisual Producers in a specially designed cinema attracted a large audience. More than 10 productions were screened including feature films, short films and cartoons. The "Podróż do wnętrza Ziemi" film (Journey to the Centre of the Earth) in 3D was particularly popular with visitors.
The 4K quality CINEMA prepared by the Poznań Supercomputing and Networking Center was equally popular and attractive.
Also the panel meetings held throughout the fair attracted a large audience and a large number of listeners too. Each day the focus was on different topics, and the panellists included representatives of Polish electronic media institutions, which ensured a high level of expertise reflected in their comments.
The topic for the first day was NEW TECHNOLOGIES, and digitisation in particular. Panellists could listen to presentations on the directions in the development of digital broadcasting technologies, and on digital TV material recording and editing technologies which are used today as well as those expected to be used in the future.
However, the most popular event was the debate on digitisation which is an important issue on the Polish TV market. The title of the debate was TELEVISION, WHAT NEXT? and it was held on the second day of the fair. Representatives of all electronic media institutions took part in the debate including Anna Streżyńska, President of the Office of Electronic Communications (UKE); Witold Kołodziejski, Head of the National Broadcasting Council (KRRiT); Jerzy Straszewski, President of the Polish Chamber for Electronic Communication (PIKE); and Maciej Strzembosz, President of the Polish Chamber of Audiovisual Producers (KIPA).
The topic of the last day at the fair was PROGRAMMING. The main focus of the discussion panels were such topics as Advertising and the boundary between factual information and advertising message, and also the opportunities for Polish cinemas in the era of digitisation.
AWARDS
Many interesting awards were presented at the first edition of Poznań Media Expo. Poznań Mayor GALA was held on the second day of the fair. Prestigious industry awards were presented in Teatr Polski and the venue was crowded with POZNAŃ MEDIA EXPO guests. The ceremony included an excellent recital of Justyna Szafran who charmed the audience as she usually does.
The editorial team of TV-Sat-Magazyn monthly also decided to present a special SATELLITE PATENT award at the GALA to celebrate the monthly's twentieth anniversary. The award went to those who have made the greatest contribution to the development of Polish satellite and cable landscape. Andrzej Mikołajczyk, the publisher's president, presented the awards to:
Jerzy Straszewski - President of the Polish Chamber for Electronic Communication;
Henryk Biały - for 15 years President of CORAB, a manufacturer of satellite dishes and dish installation accessories;
Krystyna Rosłan-Kuhn - Managing Director of the Polish Chamber of Digital Radiodiffusion, a distinguished digital television expert;
Wojciech Sosiński - President of DIOMAR, a company which has constructed, commissioned and has been servicing several hundred satellite earth stations, for Cyfrowy Polsat and Cyfra + among others.
That evening the main award, GOLDEN SCREEN awarded by Poznań Mayor, went to TVN Warszawa. Marek Kalemba, Director of the Poznań Mayor Office, presented the award to Maciej Maciejowski, head of TVN Warszawa, to recognise what has been done to promote local independence and initiative by showing local community life.
Międzynarodowe Targi Poznańskie presented its awards too. The Poznań Media Expo 2009 SUPER PARTNER statuette went to:
DIOMAR - for satellite servicing of the event and a significant contribution to the organisers' efforts;
HEWLETT-PACKARD POLSKA - for technical support and a major role the company played in holding the event;
POLISH CHAMBER OF AUDIOVISUAL PRODUCERS - for the digital cinema project and for strong efforts it made to promote the event among its members;
PEGAZ MEDIA GROUP - for a huge support on the project and a major contribution to its creation.
We would like to thank everyone for taking part in the fair and we invite you to join us next year.
POZNAŃ MEDIA EXPO Team
